Friday, 21 September 2012

Location based Digital Marketing

If your customer don't find you in the top of search then you are loosing brand visibility. I am spending half my budget on advertising and I don't know which half it is. I am generating content for the brand and make people talk about the brand (WOM). My brand is so gregarious but I am not able to make a social strategy. I am writing but my content is not properly marketed.
My strategy is '' Think locally act globally''.
From a brand perspective If your customers are local make strategies local then back link your strategies globally.
It is possible to implement all digital marketing platforms on to a to a constrained location to increase the brand reputation and visibility. Location based marketing is closely authorized with mobiles and tablets.

How does it work:

The basic analytic s used in location based marketing 


How to integrate Location based applications in a Digital marketing plan

Register the place where your brand stores or business are located on these applications
Entertain people who check most
give valuable offers to one who has highest number of check-ins through these applications
Respond them on the basis of comments and discussions
Use location based advertising services:
These services will create awareness among the users about your brand. LBA (location based advertising will work on the principle of Geo tracking)
Make sure that location based SEO is done for your longitude and latitude
Implement marketing mix which includes social strategies like Face book discussions, tweets and LinkedIn business pages about the number of check ins
Keep the quality content alive in all the context
Be always animated.

1 comment:

sumeet said...

" I am spending half my budget on advertising and I don't know which half it is"... Well said.